What Can Businesses Gain From Vehicle Sign Writing?

Sign writing can be one of the most cost effective ways of advertising your business, transforming your vehicle into more than simply a means of transport. As well as acting as your main method of getting from A to B, your vehicle acts as a mobile advertising board, promoting your service wherever your vehicle goes.

In recent years, sign writing for vehicles has become a much more sophisticated process, with advanced in technology allowing for close to unlimited design capabilities, allowing your vehicle to have a highly professional appearance, helping you to stand out from your closest competitors. Whilst in the past, vehicle sign writing was likely to mean block lettering, your company logo and colouring can now be printed and applied to your vehicle, ensuring that your brand is consistent across all of your marketing methods.

Sign writing for your vehicle, or in some cases, your fleet of vehicles helps to keep your brand on the move, building awareness of your company and the services that you provide wherever your vehicles may travel. By branding your vehicle, you can massively increase awareness of your company within your local community, where you are likely to be seen on a regular basis, especially if you have a number of vehicles.

If your business means that your vehicles are likely to travel further afield on a regular basis, this can help to establish your brand on a wider basis, perhaps on a national, or even international stage. Recent reports suggest that as many as 24,000 people can see a fleet of vehicles on the roads, in service or parked up in the space of a single working day. Due to advances in vehicle sign writing technology and the hardwearing nature of sign vinyl, by simply branding your vehicles, you can stand to make a considerable impact over time.

If you are looking to go a stage up from sign writing, vehicle wrapping allows you to fit custom effects, branding or colours to any part of your vehicle, even the whole exterior. By wrapping your vehicle with graphics and custom colours, your fleet stands even more a chance of being noticed. Vehicle wraps can act as a corporate uniform for your vehicles, so that your vehicles will automatically be associated with the services that your business offers.

If you would like to find out more about the benefits of sign writing for your vehicle, you can contact us at 01794 367088. 

Top Tips On Creating Eye Catching Vehicle Sign Writing

We all see vehicles on our day to day travels which advertise different companies – in fact, it is thought that a sign-written car or van can be spotted by over 3000 people per hour when in a busy area.  Vehicle sign writing is therefore a highly effective and economical way of marketing a businesses’ name and branding, as the average business vehicle is utilised for approximately 3 years before being replaced.  This means that it can work out to cost just pennies per day to promote the company logo and name which is why all sorts of businesses, from small one man bands to large corporations, will sign write their cars and vans.

Most professional sign writing companies will discuss with their customers the best ways of displaying their company name on a particular vehicle.  Here are a few of our top tips to ensure the graphics stand out and the information can be clearly read:

·         Keep things simple – if the designs are too complicated that it can be difficult to replicate these onto other vehicles

·         Make sure the sign vinyl text is not too small – ensure it can be read easily even from a distance whilst the vehicle is moving

·         Choose a font which is clear to read – don’t choose anything too fancy as it can’t be read easily

·         The back of the vehicle is the best place to add extra information, as this can be read by drivers sat immediately behind the vehicle when sitting in traffic

·         Ensure the colour of the font can be read easily over the colour of the vehicle – don’t use a dark text on a dark coloured vehicle!

·         Try to make sure the telephone number or website address is easy to remember

·         Include a snappy strap line which gives an overview of what the company does

·         Finally – it sounds simple but make sure the business name is shown on all sides of the vehicle!  Even if the traffic is moving too quickly for a person to be able to read all of the telephone number of website address, at least if they have memorised the company name then they can enter the name into an internet search engine to find further details

Vehicles can act as a fantastic mobile advertising hoarding board for a business but it’s important that the graphics are designed with the vehicle and branding of the business in mind, so it really is best to contact an experienced and specialist vehicle sign writer for any kind of sign writing projects.