Top Tips On Creating Eye Catching Vehicle Sign Writing

We all see vehicles on our day to day travels which advertise different companies – in fact, it is thought that a sign-written car or van can be spotted by over 3000 people per hour when in a busy area.  Vehicle sign writing is therefore a highly effective and economical way of marketing a businesses’ name and branding, as the average business vehicle is utilised for approximately 3 years before being replaced.  This means that it can work out to cost just pennies per day to promote the company logo and name which is why all sorts of businesses, from small one man bands to large corporations, will sign write their cars and vans.

Most professional sign writing companies will discuss with their customers the best ways of displaying their company name on a particular vehicle.  Here are a few of our top tips to ensure the graphics stand out and the information can be clearly read:

·         Keep things simple – if the designs are too complicated that it can be difficult to replicate these onto other vehicles

·         Make sure the sign vinyl text is not too small – ensure it can be read easily even from a distance whilst the vehicle is moving

·         Choose a font which is clear to read – don’t choose anything too fancy as it can’t be read easily

·         The back of the vehicle is the best place to add extra information, as this can be read by drivers sat immediately behind the vehicle when sitting in traffic

·         Ensure the colour of the font can be read easily over the colour of the vehicle – don’t use a dark text on a dark coloured vehicle!

·         Try to make sure the telephone number or website address is easy to remember

·         Include a snappy strap line which gives an overview of what the company does

·         Finally – it sounds simple but make sure the business name is shown on all sides of the vehicle!  Even if the traffic is moving too quickly for a person to be able to read all of the telephone number of website address, at least if they have memorised the company name then they can enter the name into an internet search engine to find further details

Vehicles can act as a fantastic mobile advertising hoarding board for a business but it’s important that the graphics are designed with the vehicle and branding of the business in mind, so it really is best to contact an experienced and specialist vehicle sign writer for any kind of sign writing projects.