We all see vehicles on our day to day travels which
advertise different companies – in fact, it is thought that a sign-written car
or van can be spotted by over 3000 people per hour when in a busy area. Vehicle sign writing is therefore a highly
effective and economical way of marketing a businesses’ name and branding, as
the average business vehicle is utilised for approximately 3 years before being
replaced. This means that it can work
out to cost just pennies per day to promote the company logo and name which is
why all sorts of businesses, from small one man bands to large corporations,
will sign write their cars and vans.
Most professional sign writing companies will discuss with
their customers the best ways of displaying their company name on a particular vehicle. Here are a few of our top tips to ensure the
graphics stand out and the information can be clearly read:
·
Keep things simple – if the designs are too
complicated that it can be difficult to replicate these onto other vehicles
·
Make sure the sign vinyl text is not too small –
ensure it can be read easily even from a distance whilst the vehicle is moving
·
Choose a font which is clear to read – don’t
choose anything too fancy as it can’t be read easily
·
The back of the vehicle is the best place to add
extra information, as this can be read by drivers sat immediately behind the
vehicle when sitting in traffic
·
Ensure the colour of the font can be read easily
over the colour of the vehicle – don’t use a dark text on a dark coloured
vehicle!
·
Try to make sure the telephone number or website
address is easy to remember
·
Include a snappy strap line which gives an
overview of what the company does
·
Finally – it sounds simple but make sure the
business name is shown on all sides of the vehicle! Even if the traffic is moving too quickly for
a person to be able to read all of the telephone number of website address, at
least if they have memorised the company name then they can enter the name into
an internet search engine to find further details
Vehicles can act as a fantastic mobile advertising hoarding
board for a business but it’s important that the graphics are designed with the
vehicle and branding of the business in mind, so it really is best to contact an
experienced and specialist vehicle sign writer for any kind of sign writing projects.
